TOW 15 What is a Social Media News Release??

The definition of a Social Media News Release- a new format of writing press releases that incorporates web-based tools for people to share and discuss the information of the release with one another. It gives you the opportunity to disseminate information with a platform that allows you to communicate with the people you disseminate the information to.

When should a PR practitioner use a social media news release instead of a regular news release?

A regular press release can fall short: 1) They have the wrong focus, 2) they are full of marketing speak that can cause readers to mistrust information; 3) they do not have a specific audience in mind.

Information on SMNR’s:


April 21, 2010. Assignments.

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