TOW 14 PR Writing Course

This course taught me a lot about the important steps one should take when writing for multimedia. There are many different approaches that one can take to get news and information out online, text, video, audio, animated graphics, maps, and still photos. All these can capture a reader’s attention and interests.

Text can be used to describe the history of the story or describe the process or provide accounts of an event. Text should only be used when another form of media cannot be used to convey the event properly.

Video is the best for depicting action. You can used this media form to take the audience to a place central to the story or to hear and see someone central to the story.

Audio makes photos seem more realistic. Using audio alone can be hard to understand sometimes. Avoid using it alone, but instead use audio with pictures to create intensity.

Animated Graphics show how something works. They can go where cameras cannot to provide the reader with information. This can be used as a primary medium.

Maps give a location to allow the reader to better understand where the story is happening or what is going on. Viewing different areas of a map is a great way to let the reader engage interactively on the website.

Photos emphasize strong emotion and create a mood for the story. They can be used to draw the reader to the focus of the story. The reason photos are so dramatic is because they do not pass quickly like a video. They stay still the entire time for you to observe them and make inferences.

What I would like to learn more about:

I enjoyed the course but I would like to learn more about photos and captions. I have always enjoyed photos, looking at them, or taking them. When I had to make a caption it was really hard for me so I am really interested in learning more.

“5 Steps to Multimedia Storytelling”

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April 21, 2010. Assignments.

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