Chapter 8 Selecting Publicity Photos and Graphics

Photos and graphics add appeal and increase media usage of news releases or features. Digital cameras are now used for publicity photos. A public relations writer should be familiar with the elements of a good publicity photo: quality, subject matter, composition, action, scale, camera angle, lighting, and color. Publicity photos should be sharp, clear, and high contrast. Photos should also be creative. Your photos should always have three or four people in your photo, crop your photos to remover clutter and get a tighter focus on the main subject. Captions are short and are used in present tense to describe the action and provide context. The most important thing to remember is keep things organized.

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April 19, 2010. Reading Notes.

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