Chapter 7 Creating News Features

News features writing:

            Requires right brain thinking, intuition, image making, and conceptualization.

            Can generate publicity for “human” products and services.

            Features use “soft sell” approach, name of organization, the product or service.

            Photos and graphics are an integral part of a feature

Four approaches:

  1. Distribute a general feature to a variety of publications
  2. Write an exclusive article for a publication
  3. Interest a freelancer or reporter in writing a story
  4. Post feature articles on the organization’s website

Types of Features:

  1. Case study
  2. Application story
  3. Research study
  4. Backgrounder
  5. Personality profile
  6. Historical features

April 19, 2010. Reading Notes.

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