Chapter 11 Getting Along with Journalists

A list of common sense guidelines:

  1. Know your media
  2. Limit your mailings
  3. Localize
  4. Send newsworthy information
  5. Practice good writing
  6. Avoid gimmicks
  7. Be environmentally correct
  8. Be available
  9. Get back to reporters
  10. Answer your own phone
  11. Be truthful
  12. Answer questions
  13. Avoid “off-the-cuff” remarks
  14. Protect exclusives
  15. Be fair
  16. Help photographers
  17. Explain
  18. Remember deadlines
  19. Praise good work
  20. Correct errors politely

Also, Gimmicks, such as T-shirts and coffee mugs, are not well received by reporters and editors.

For more information read  Public Relations Writing and Media Techniques (6th Ed.)


April 19, 2010. Reading Notes.

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