Chapter 10 Distributing News to the Media

The five key components of an online newsroom are:

  1. Contact information
  2. Corporate background
  3. News releases and media kits
  4. Multimedia gallery
  5. Search capability


Media lists and e-mail addresses must be up-dated and revised on a regular basis

The vast majority of news releases and other press materials are now distributed via e-mail and through electronic news wires

Camera-ready features are widely used by news-papers and other media outlets because they reduce staff costs and fill space.


April 19, 2010. Reading Notes.

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