Chapter 6 How to Write a Media Advisory

Create a Media Advisory Template

Step 1: Place your company’s logo at the top of the page, then hit “Enter” twice to drop down two lines.

Step 2: Type in all caps: FOR IMMEDIATE RELEASE. Drop down to the next line.

Step 3: Type the date, and then drop to the next line.

Step 4: Type your contact information, including your name, email address and phone number. Drop down two lines.

Step 5: Type in all caps: MEDIA ADVISORY. Bold and center this text then drop down two lines.

Step 6: Create a boilerplate at the bottom of the release. This is a short statement of facts about your company, generally not longer than three or four lines of text.

Write the Advisory Text

Step 1: Create a brief headline that describes the event. Center the headline in bold two lines below the “MEDIA ADVISORY” text.

Step 2: Write two or three short paragraphs describing the event. The first paragraph needs to capture the reporter’s attention, so make sure your lead is descriptive and catchy.

Step 3: Create a section at the end with a line for each of the following categories: who, what, why and when. Each category name should be bold and in all caps with the corresponding information typed normally.

Send the Advisory to the Reporter

Step 1: Send the advisory via email if at all possible, but fax is acceptable as well.

Step 2: Follow up with the reporter before the day of the event to see if she is planning to cover it.


March 10, 2010. Reading Notes.


  1. matidmore replied:

    These are really good tips for people that need to write Media work. It is important to know how to do this for PR as I’m sure you are well aware. I know that writing blogs on chapters in your book isn’t the most fun thing to do, but you did a good job and it can help other people who who are having problems or need to know what’s going on. Good job, and keep it up!

  2. BLOG COMMENTS « Tidmore’s Ideas replied:

    […] 15. Chapter 6: How to Write a Media Advisory by Barlow, Nicole, blog […]

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