10 Mistakes When Writing a News Release Chapter 5

You can find these tips and more in Public Relations Writing And Media Techniques by Dennis L. Wilcox
From Alan Cruba

1. Failure to provide a headline
2. Boiler-plate
3. Spelling and grammatical errors
4. Punctuation errors
5. Hyperbole
6. Documentation
7. Contacts
8. Too long
9. Localize
10. Be accessible all the time. ANSWER THE PHONE!!

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March 8, 2010. Reading Notes.

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