10 Mistakes When Writing a News Release Chapter 5

You can find these tips and more in Public Relations Writing And Media Techniques by Dennis L. Wilcox
From Alan Cruba

1. Failure to provide a headline
2. Boiler-plate
3. Spelling and grammatical errors
4. Punctuation errors
5. Hyperbole
6. Documentation
7. Contacts
8. Too long
9. Localize
10. Be accessible all the time. ANSWER THE PHONE!!


March 8, 2010. Reading Notes.

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