Avoiding Legal Hassles Chapter 3

*Public relations practitioners can get caught up in lawsuits because they could be held legally liable if they provide advice or support the illegal activity of a client.

*Language is very important because libel suits can be avoided through careful use of it.

*Opinions are limited, and employees can be fired for revealing trade secrets, using online products can put an employee in a bad position.

*Copyrights are very important because they protect creative work of others and you should always assume that things have copyrights and ask for permission to reprint.

*A trademark is a word, symbol, or slogan that identifies a product’s origin. Always capitalize and use as adjectives rather than nouns and verbs.

*Cooperative relationship must exist between public relations personnel and legal counsel. This helps if both groups report to the same top executive and both are represented on key committees.

      

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February 16, 2010. Reading Notes.

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