Becoming a Persuasive Writer Chapter 2

  •       Persuasion is part of the human fabric and has been around since the beginning of civilization.
  •       PR writers spend most of their day crafting and disseminating messages that will persuade and motivate people.
  •       Basic communication model has four elements: sender, message, channel, and receiver.
  •       A number of factors are involved in preparing persuasive messages.
  • Audience analysis
  • Source credibility
  • Appeal to self-interest
  • Clarity of message
  • Timing and context use of symbols and slogans
  • Semantics
  • Suggestions for action

 

  •       Endorsements are part of establishing credibility for a message
  •       Emotional appeals and fear arousal are most effective when accompanied by suggestions and solutions for solving the situation.
  •       Persuasion should not be manipulative and misleading. It should be based on truthful information and the presentation of ideas in the marketplace of public discussion.

January 31, 2010. Reading Notes. Leave a comment.

Getting Organized for Writing Chapter 1

Chapter one was very helpful in getting started with PR writing because it had a lot of fun easy tips.

• Public relations personnel who write news releases and other materials fulfill a valuable role because they implement and execute the tactics of public relations program.

• PR writing is similar to journalism in that both strive to provide accurate, credible information.

• Computers are essential for PR work.

• A reference library is a must, books are great but search engines like Google and library databases are good too.

 • Associated Press Strylebook and Briefing on Media Law is the most widely used stylebook for working.

 • All Public Relations writing starts with the basic steps of determining the purpose and content of the message.

• DON’T be sloppy word choice, sentence structure, grammar, and spelling are important.

• ALWAYS!!! Double check your work and sources.

January 31, 2010. Reading Notes. Leave a comment.

Hope for Haiti Now

The tragic events in Haiti brought together international superstars of music and film for one of the biggest events in broadcast history. Hope of Haiti Now: A Global Benefit for Earthquake Relief took place on Friday, January 22. The main events took place in great cities like New York, Los Angeles and London. Tons of people performed like, Justin Timberlake, Christina Aguilera, Bruce Springsteen, Taylor Swift and many more. Now you can buy the Hope for Haiti album and 100% of the proceeds from the album will go to Clinton Bush Haiti Fund, Oxford America, Partners in Health, Red Cross, UNICEF, United Nations World Food Programme, and Yele Haiti Foundation. I think this is a great way for young people in get involved in giving back to people in need.

January 31, 2010. PR Connections. 4 comments.

Peace Love and Happiness???

My boyfriend and I have been together for two years and nine months, I the night before our anniversary he broke up with me. He would like to experience college as a single guy. We have been together since high school so I get it but it’s very hard. I didn’t see it coming but I am going to take advantage of this time and have fun and go out and meet new people. I have thought of it before I just never acted on it so now that he has broken up with me I can have a single life in college too. And you never know we may or may not get back together, I am a true believer in if it’s meant to be we will fine one another again. If you have had a break up let me know how it was and what you did about it.  

January 31, 2010. Personal. Leave a comment.