Research Chapter 5

There are many reasons why Public Relations involves reseach. PR professionsals use research to achieve credibility with management, define audiences and segment pubics, to formulate strategy, and the list goes on.  There are many different techniques used in gathering research. There is secondary research and you can also have qualitative and quantitative research. When giving questionnaires, there are a great deal of things to consider. You have to watch your wording, avoid loaded questions, consider timing and context, avoid the politically correct answer, and give a range of possible answers. There is also a set of guidlines when you put together a questionnaire and there is a variety of ways to reach respondents as well. These are just a few of the many topics discussed in this chapter about research in Public Relations.

Nicole leigh


March 19, 2009. Reading Notes.

Leave a Comment

Be the first to comment!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback URI

%d bloggers like this: