Public Relations Departments and Firms Ch 4

Most public relations departments also go by corporate communications. Organizations depending on their culture and the wishes of top management, structure the public relations function in various ways. PR firms come in all sizes and are found worldwide, providing a variety of services. In recent decades, many public relations firms have either merged with advertising agencies or become subsidiaries of diversified holding companies. Advantages of using outside firms include versatility and extensive resources, among other considerations but they can also lack the full time commitment of an in house expensive.  

Nicole leigh


March 11, 2009. Reading Notes.

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