Seth Godin ‘Tribes’

For my PRCA 2330 class we were told to watched a video of Seth Godin speaking on his book called Tribes. Godin has many interesting points of view. The book Tribes is about the different tribes, or groups, we as society function in. The three original tribes he speaks of are church, work, and community. I had never thought about my “tribes” until he brought it to my attention. Godin’s definition of a tribe is a group of people who have similar interest and share fundamental ideas. The invention of the internet has broken down many barriers for people, including georgraphic and monetary barriers. It suprised me to see him show pictures of adults dressed up as Star Wars characters and Wizard of Oz characters. He states these are people who enjoy the movies and want to show their appreciation by dressing up as the characters. This action also shows their dedication to their tribes.Godin describes the difference between a crowd and a tribe. A crowd is just a group of people gathered. A tribe is a people who are grouped for a similar reason. He gives the example of pirates. Pirates have one goal which is treasure. They usually dress similar too.The video was very good maybe one day I will read the book but overall I learned a little about his views and reasoning.

Nicole leigh

March 31, 2009. Assignments. Leave a comment.

My Marine is Home

Well, my man got out of Marine boot camp this weekend. I waited soooooo long its been 3 months and all have done is write letters, old school. Anyways, the weekend was great!!! We hung out with some of our friends which is always fun then we rented some movies because the weather was soooo rainy and bad but we had fun hanging out on the couch together all day. Sunday was a beautiful day, one of the best in a while. We went down to Savannah for the day. We started off at the mall and walked around just for fun then went down to River Street. It was so pretty and sunny it was just a great day. We ate dinner down there then drove back to Statesboro. He went home home to McDonough this morning but he is coming back in a few days so we can go to Tybee Island for a long weekend together.

Nicole leigh

March 31, 2009. Personal. 2 comments.

Evaluation Ch 8/9

There are few evaluation questions that every public relations practitioner should ask and they would be:

  • Was the activity or program adequately planned?
  • Did the recipients of the message understand it?
  • How could the program strategy have been more effective?
  • Were all primary and secondary audiences reached?
  • Was the desired organizational objective achieved?
  • What unforeseen circumstances affected the success of the program or activity?
  • Did the program or activity fall within the budget set for it?
  • What steps can be taken to improve the success of similar future activities?

The most used methods for evaluating public relations efforts would be:

  • Measurement of Production– one form of evaluating production is to count how many news releases, feature stories, photos, letters, and such are produced in a given period of time. However some people do not believe this is effective because it measures quantity not quality.
  • Message Exposure- the most widely practiced form of evaluating PR programs is to scan and compile print and broadcast mentions. Other ways to measure message exposure is measuring hits on the internet, advertising equivalency, systematic tracking, return on investment, and audience attendance.
  • Audience Awareness- one way to measure if the audience actually became aware of the message and understood it is to conduct a survey. Members of the target audience must be asked about the message and what they remember about it.
  • Audience Attitudes- a major technique to measure the changes in audience’s perceptions and attitudes is the baseline study.  this study measures the audience’s attitudes and opinions before, during, and after a PR campaign. The study then graphically shows the percentage difference in the attitudes and opinions.
  • Audience Action- The ultimate objective of a company is to sell its products and services, not to get 200 million internet hits,so PR efforts are ultimately are evaluated on how they help an organization achieve its objectives.

Nicole leigh.

March 31, 2009. Reading Notes. Leave a comment.

Communication Chapter 7

Chapter seven is about communications. It clearly stresses the important of communication even in the most basic for: two-way communication. For PR it’s about getting the attention of the audience, and being able to keep it. Clarity is a very important quality. I think it is an important the text makes to avoids cliches and discriminatory language. I think it is most important in campaigns for focus on the communication, that way the directed audience can understand the message.

Nicole leigh

March 19, 2009. Reading Notes. Leave a comment.

Program Planning Ch6

Chapter 6 is about program planning. This is the next step in the public relations process after research. Planning should be strategic, creative, and pay close attention to reaching key audiences. Projects can have different objectives, ranging from purely informational to creating awareness. There are many different approaches to planning. One example is the MBO model. This is the Management by objective model which categorizes objectives, communication strategies, audiences, and the heart of the message. A plan should have a minimum of eight elements. These are: situation/opportunity, objectives, audience, strategy, tactics, calendar, budget, and evaluation. Planning is a key part of the public relations.

Nicole leigh

March 19, 2009. Reading Notes. Leave a comment.

Communication March 9th

 In class the other day we discussed ways of communicating with people. We had to draw on a piece of paper how we thought communication worked. The pictures I used were a phone, a computer, a television, and so on. After Dr. Nixon put some examples on the overhead I realized I did not have the same ideas as everyone else. It made sense when she put the others on the screen because they all talked about encoding, decoding, feedback, senders, receivers, and the way you would actually send a message. On my sheet I just wrote channels that you could send a message through. I thought this was an interesting project to do in class because I got to see everyone’s idea on communication and how every group wrote a different message. This just goes to show that there are so many different types of communicating and ways to communicate.

Nicole leigh

March 19, 2009. Responses. Leave a comment.

Research Chapter 5

There are many reasons why Public Relations involves reseach. PR professionsals use research to achieve credibility with management, define audiences and segment pubics, to formulate strategy, and the list goes on.  There are many different techniques used in gathering research. There is secondary research and you can also have qualitative and quantitative research. When giving questionnaires, there are a great deal of things to consider. You have to watch your wording, avoid loaded questions, consider timing and context, avoid the politically correct answer, and give a range of possible answers. There is also a set of guidlines when you put together a questionnaire and there is a variety of ways to reach respondents as well. These are just a few of the many topics discussed in this chapter about research in Public Relations.

Nicole leigh

March 19, 2009. Reading Notes. Leave a comment.

Public Relations Departments and Firms Ch 4

Most public relations departments also go by corporate communications. Organizations depending on their culture and the wishes of top management, structure the public relations function in various ways. PR firms come in all sizes and are found worldwide, providing a variety of services. In recent decades, many public relations firms have either merged with advertising agencies or become subsidiaries of diversified holding companies. Advantages of using outside firms include versatility and extensive resources, among other considerations but they can also lack the full time commitment of an in house expensive.  

Nicole leigh

March 11, 2009. Reading Notes. Leave a comment.

Ethics and Professionalism Ch 3

Ethics refers to a person’s value system and how he or she determines right or wrong. The three basic value orientations are absolutist, existentialist, and situationalist. PR is full of organizations: PRSA, IABC, and IPRA provide an important role in setting the standards and ethical behavior of the profession. The public relations professional have a loyalty to a higher standard and to the public relations with more than a careerists and practice public relations with more than a technician mentality. PR is all about professionalism. They want people to feel comfortable and safe in their hands.

Nicole leigh

March 10, 2009. Reading Notes. Leave a comment.

The Evolution of Public Relations ch 2

Early beginnings of PR in America all started when private companies attracted immigrants to the New World through promotion and glowing accounts of fertile land. Public relations come of age between 1950 and 2000. As the US population grew the organizations  expanded with the economy. Over the years public relations grew into its own. Over time it became a female base once in its own profession.

Nicole leigh

March 10, 2009. Reading Notes. Leave a comment.

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